AeroTech

(Caso di studio)

Elevating Nectar Café’s Brand & Footprint

Nectar Café ha collaborato con Magnetiq per ridefinire il proprio marchio e aumentare il coinvolgimento locale. Attraverso un'identità visiva raffinata, una presenza social più forte e campagne di marketing mirate, la caffetteria si è evoluta da uno dei preferiti del quartiere a un marchio locale riconoscibile con una crescita misurabile.

Industria

Café & Lifestyle Hospitality

Timeline

6 months

Cliente

Nectar Café

Servizi

Content creation
Social strategy
Donna che tiene in mano una bevanda all'arancia e sorride allatelecamera accanto a tre frullati colorati.

(The challenge)

Il Nectar Café si era affermato come un locale accogliente, amato dai clienti abituali per la sua atmosfera e qualità. Tuttavia, il marchio ha dovuto affrontare tre problemi chiave:

  1. A lack of distinct visual identity meant the cafe didn’t stand out in a crowded market.
  2. Digital presence was minimal — social media posts were inconsistent and lacked strategic focus.
  3. Foot-traffic growth and online visibility had plateaued despite strong in-store reviews.

(The solution)

We partnered with Nectar Café to rebuild their brand from the ground up and lift their visibility online and off. Our approach comprised:

Strategia e identità del marchio
  • Conducted a workshop to define the cafe’s personality, audience, and unique value (community, comfort, craft).
  • Developed visual and verbal identity: refreshed logo, colour palette, typography, brand voice.
Design creativo e materiale collaterale
  • Redesigned in-store signage, menus, packaging, and takeaway materials to reflect the new identity.
  • Created a library of high-quality assets: hero photography, lifestyle imagery, stylised typography for social.
Marketing digitale e strategia sociale
  • Launched a content calendar covering Instagram and Facebook: weekly posts, stories, promotions to engage local audience.
  • Ran targeted local-area ads to bring new visitors: “Come discover us” offers with limited-time specials.
  • Implemented simple analytics tracking: foot-traffic uplift, engagement rates, new-follower growth.

L'impatto che abbiamo avuto

+34%

Social media followers

+28%

Website traffic

+19%

In-store sales

+42%

Engagement rate

Matcha latte e cupcake su un tavolo con un menù. Cibo verde e dettagli bianchi.

(Testimonianza)

Virgolette nere allineate a sinistra.

Working with the team was a game-changer for our café. They helped us discover what makes us unique and brought it to life — online, on-site, everywhere. We now feel confident that our brand is as warm and inviting as our coffee.

Donna con i capelli biondi, sorridente, che indossa un blazer beige e una maglietta bianca, su sfondo verde.
Maria Lopez

Owner & Founder, Nectar Café